Instagram does not have a standard way of making money, unlike YouTube and its Google Ads. Who delivers the highest engagement rates and ROI? Measure the Estimated Cost per Instagram Post, Average Engagement Rate and Estimated Media Value per post for Micro-influencers vs Celebrities. Micro-Influencer vs Celebrity Engagement Calculator It's important to track your Instagram Follower Growth over time - use this free tool to track any Instagram account's Follower Growth. Enter any influencer's Instagram handle into the Instagram Bot Analytics Tool and it will give you an excellent guide to the genuineness of the account. Instagram Fake Follower Checker Īudience Credibility has become a major concern as of late with Instagrammers posing as influencers by employing bots to falsely manipulate and therefore skew their follower count and engagement statistics. You can now check the credibility of potential influencers with the Audience Credibility Checker. Fashion firms are far more likely to work with high-profile name influencers than firms selling bathroom fittings, for instance, and businesses set their budgets accordingly. Also see the average engagement rates by amount of followers in the above graph.įrom a brand’s point of view, the niche makes a difference too. Example: If your engagement rate is less than 8% and you have less than 1000 followers, you can expect to receive less payment from brands than those influencers who exceed the average engagement rates on their posts. We look at the average engagement rates of your Instagram posts (engagement being likes and comments on your posts). Our Instagram Earnings Estimator takes these factors into account. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. The average Instagram account, though, has an engagement rate of 3%. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 - 1.0%. Hence they are far more interested in you having genuine followers, those who interact with your posts.Ĭompared to other social media channels, Instagram accounts have relatively high interaction levels. Brands have learned that you can easily buy followers who are of no practical value to anybody. Brands make deals with influencers, and rates can vary markedly depending on the circumstances. However, one thing is consistent in nearly all cases - Influencers get paid more if they have both a high engagement rate, as well as a high number of followers. Instagram is owned by Facebook, so it seeds Facebook ads on people's’ posts As such, Instagram influencers and brands don’t have an intermediary, or any set rates if they choose to work together. Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, Instagram does not compensate its users for running ads on their posted photos.

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